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Standard USA Booth Regulations and Types

Standard Booth Regulations (USA)

North American Trade Show Rules and Regulations

There are six types of booth configurations: Standard/Linear, Corner Linear, Perimeter Wall, PeninsulaIsland, and Extended Header. For regulations on End-Cap Booths, Split Island Booths, Multi-level Booths, and Canopies and Ceilings, contact show management.

The following booth display rules are typical for U.S. Trade Shows and Convention Halls. However, regulations often vary by convention center and even within show halls. Contact show management for specific regulations.

Standard/Linear Booth (10 ft. depth)

One or more standard booth in a straight line, with one side exposed to the aisle. Any booth that shares a common back wall and abuts other exhibits on one or two sides. Typical sizes include 10 x 10, 10 x 20, and 10 x 30. 

Maximum height is 8 ft. This 8 ft. height may be maintained on the sidewall of your booth up to a distance of 5 ft. from the front aisle. The remaining length of the sidewall may be no higher than 4 ft. When three or more linear booths are used in combination as a single exhibit space, the 4 ft. height limitation is applied only to that portion of the exhibit space which is within 10 ft. of an adjoining booth. 

All other guidelines for linear booths apply.

Note:  Hanging signs are not permitted over standard/linear booths.

Corner/Linear Booth (10 ft. depth)

A linear booth exposed to aisles on two sides and usually positioned at the end of a series of inline booths. Any booth that shares a common back wall and abuts other exhibits on two sides. Typical sizes include 10 x 10, 10 x 20, and 10 x 30. 

Maximum height is 8 ft. This 8 ft. height may be maintained on the sidewall of your booth up to a distance of 5 ft. from the front aisle. The remaining length of the sidewall may be no higher than 4 ft. All display fixtures over 4 ft. in height and placed within 10 ft. of an adjoining exhibit, must be confined to that area of the exhibitor's space that is at least 5 ft. from the aisle line. . 

A corner booth is a linear booth exposed to the aisle on two sides. All other guidelines for linear booths apply.

Note:  Hanging signs are not permitted over standard/linear booths.

Perimeter Wall Booth (10 ft. depth)

One or more standard booths in a straight line along a perimeter wall of the exhibition. A standard/linear booth found on the perimeter walls of the exhibit floor.

The maximum height is 12 ft. This 12 ft. height may be maintained on the sidewalls of your booth up to a distance of 5 ft. from the front aisle. The remaining length of the sidewall may be no higher than 4 ft.

Note:  Hanging signs are not permitted over perimeter wall booths. Check with show management for exceptions. 

 

Peninsula Booth

Any exhibit 20 x 20 or larger with a depth from the common back wall to the aisle of at least 20 ft. and with aisles on three sides. There are two types of Peninsula Booths:  (a) one that backs up to Linear Booths, and (b) one that backs up to another Peninsula Booth and is referred to as a "Split Island Booth."

For all peninsula booths, the exterior of the back wall must be plainly finished and may not contain booth identification, logos or advertisements.

If backed by a row of standard/linear booths, the back wall may be no higher than 4 ft. for a distance of 5 ft. from either side aisle and 20 ft/ high in the center of the back wall. These height restrictions must be maintained for a distance of 10 ft. from the back wall.

Where two (2) peninsula booths share a common back wall ("split Island"), the maximum height may be 20 ft. in all areas of the booth, including the back wall (same as Island Booth rules, below).

Note:  Hanging signs are permitted over peninsula booths that are 20'x 20 or larger.

 

Island Booth

Any exhibit 20 x 20 or larger and is surrounded by aisles on four sides. 

Regulations vary by exhibit hall but the following are typical examples:  Maximum height of 30 ft. in all areas of your booth allowed in North Hall and Central Halls 3-5. Maximum height of 20 ft. in all areas of your booth is allowed in Central Halls 1-2. Maximum height of 22 ft. in all areas of your booth allowed in South Halls. No limitations on the number of solid walls for your Island booth. Be sure to check the hall regulations. 

All island booths are (typically) required to submit the specifications and structural drawings to show management.

Note:  Hanging signs are permitted above island booths.

 

Extended Header Booth: 20 ft. of Longer

An extended header booth is a linear booth 20 ft. or longer with a center extended header.

All guidelines for linear booths apply to Extended Header Booths, except the center extended head has a maximum height of 8 ft., a maximum width of 20% of the length of the booth, and a maximum depth of 9 ft. from the backwall. 

Note:  Hanging signs are not permitted over extended header booths. 

 

OTHER CONSIDERATIONS

Canopies and Ceilings

Canopies, including ceilings, umbrellas and canopy frames, can be either decorative or functional (such as to shade computer monitors from ambient light or for hanging products). Canopies for Linear or Perimeter Booths should comply with line-of-sight requirements.

The bottom of the canopy should not be lower than 7 ft. (2.13m) from the floor within 5 ft. (l.52m) of any aisle. Canopy supports should be no wider than three inches 3 in.(08m). This applies to any booth configuration that has a sight line restriction, such as a Linear Booth. Fire and safety regulations in many facilities strictly govern the use of canopies, ceilings, and other similar coverings. Check with the appropriate local agencies prior to determining specific exhibition rules.

Covered ceiling structures or enclosed rooms, including tents or canopies, shall have one smoke detector placed on the ceiling for every 900 square feet.

Hanging Signs and Graphics

Hanging signs and graphics are permitted upon approval in all standard Peninsula, Island and Split Island Booths, with a maximum height of sixteen feet (16 ft.)(4.87m) to the top of the sign as measured from the floor

Whether suspended from above or supported from below, they should comply with all ordinary use-of-space requirements (for example, the highest point of any sign may not exceed the maximum allowable height for the booth type). Double-sided hanging signs and graphics shall be set back ten feet (10 ft.)(3.05m) from adjacent booths and be directly over contracted space only.

Theatrical Truss and Lighting

Ceiling-supported theatrical truss and lighting are permitted in all standard Peninsula, Island and Spilt Island Booths to a maximum height of twenty feet (20 ft.)(6.1m) where ceiling permits. Ground-supported truss may not exceed the maximum allowable height for the booth type. Logos or graphics are not permitted over the sixteen-foot (l6fl)(4.87m) height restriction and must have four feet (4 ft.)(1.22m) of separation from the top of the sign to the top of the truss.

Exhibitors should adhere to the following suggested minimum guidelines when determining booth lighting: 

  • No lighting, fixtures, lighting trusses or overhead lighting is allowed outside the boundaries of the exhibit space.
  • Exhibitors intending to use hanging light systems must submit drawings for approval by the published deadline date.
  • Lighting must be directed to the inner confines of the booth space. Lighting must comply with facility rules.
  • Lighting which is potentially harmful, such as lasers or ultraviolet lighting, should comply with facility rules and be approved in writing by exhibition management.
  • Lighting that spins, rotates, pulsates, and other specialized lighting effects should be in good taste and not interfere with neighboring Exhibitors or otherwise detract from the general atmosphere of the event.
  • Reduced lighting for theater areas should be approved by the exhibition organizer, the utility provider, and the exhibit facility.

For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next event.

Article Author:

Mel White, CEI